Are you thinking about starting a personal finance blog? There are many good reasons to start a blog in personal finance. Many people stay out of personal finance because they think it’s too competitive but the truth is that the pie is big enough for everyone.
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Why should you start a personal finance blog?
Personal finance is one of the most profitable blog niches out there. It covers many things but you don’t have to start a general personal finance blog. You can pick a sub-niche to start from so that it may be easier to establish authority quickly.
You can become an authority figure in any of the sub-niches in personal finance and make your money that way.
What are the most profitable sub-niches in personal finance?
Below is a list of the most profitable sub-niches in personal finance. Comment down below if you think I missed any.
1. Personal finance for beginners
More and more people are beginning to be interested in personal finance which is good news for bloggers as most personal finance blogs out there aren’t catered to beginners.
Many of these beginners would not be able to understand the terminologies used in these personal finance blogs.
You can create a personal finance blog to teach beginners the basics of personal finance.
Example articles you can write include, “What is money”, “What is a credit card and which credit card should you choose”, “What is inflation and should you be worried”, etc.
2. Budgeting
A personal finance blog that teaches people how to budget can be quite lucrative as you can promote different ways of managing your money using existing software and certain websites.
Budgeting isn’t too difficult but it’s a skill many people lack. There’s a demand to understand and manage money effectively. A budgeting blog would be great for people who have trouble controlling their spending.
Example articles you can write include, “Simple rule to budgeting everyone must follow”, “How to budget for a family of 4”, “How much money should you save each month”, etc.
3. Saving money
Everyone wants to save more money. If you have great tips on how to save more money, maybe put them in a blog.
There are many great affiliate programs for people who blog about saving money. An example of an affiliate program for saving money blogs is HoneyMoney.
Example articles you can write include, “How to save more money this month”, “10 Money saving tips for people with kids”, “Why you should shop with cash to save money”, etc.
4. Investing
Investing can be on many different things (stocks, crypto, bonds, etc). This requires some knowledge so if you don’t know how to invest this probably isn’t your cup of tea but if you have been investing for some time and know your stuff, why not blog about it?
Example articles you can write include, “10 Things you can invest your money into”, “How risky is stock investing?”, “How to get rich by investing money in an index fund”, etc.
5. Getting out of debt
Most people have some debt. There is a big market in teaching people how to get out of debt. A personal finance blog on this topic would be quite popular among young people.
Example articles you can write include, “Why you should avoid borrowing money from small loan companies”, “Which debt to pay off first”, “How I pay off my 50k student loans in 24 months”, “Is there such a thing as good debt and bad debt?”, etc.
6. Personal finance for students
Many students struggle with personal finance. If you’re a student yourself and you know a thing or two about personal finance, set up a blog and begin sharing your knowledge. You can tap into an audience base that people who are already out of college may not have access to.
You can promote your blog to your friends and to people in your school. It would surely build up traction.
You can blog about budgeting as a student, saving money as a student, taking out loans as a student, making money as a student, etc.
Example articles you can write include, “What you need to know before you take out a loan for college”, “How to repay your student loans faster”, “How to budget your money in college”, etc.
7. Retirement
We all need to retire at some point and some of us are farther along than others. You can create a personal finance blog to help people retire. You’ll talk about the different options they have at various points of their career.
Topics in can talk about include 401K, retirement home, retirement money, etc.
Example articles you can write include, “What is 401k”, “How much money do you need to retire”, “Should you downsize when you retire”, etc.
8. Creating other sources of income
Everyone wants to make more money. If you can teach people how to make money, many people will want to listen.
www.HelloMoneyTree.com has a lot of content on making money. I teach people how to become their own boss and achieve financial freedom by creating their own brand on the internet. You can create your own brand on the internet through blogging, starting a Youtube channel, posting useful content on social media, etc.
If you know other ways to make money on the internet, you can create a blog to teach people.
Example articles you can write include, “10 Ways to make a living on the internet”, “How to start a blog in 2022”, “How to grow your Youtube channel so you can quit your job”, etc.
9. Dealing with bankruptcy
For those who have knowledge of how to deal with bankruptcy (maybe they experienced it themselves), you can start a blog to help others deal with bankruptcy. Teach them what is the most important first few steps to take and teach them how to turn their lives around.
Example articles you can write include, “How to prevent bankruptcy”, “What not to do when facing bankruptcy”, “How many people go bankrupt in the US every year”, etc.
10. Cryptocurrency
Cryptocurrency has become big. It certainly is a lot different compared to 10 years ago. If you are somewhat of a wizard with cryptocurrency, you can start a blog on this.
You can talk about what crypto has potential, the latest news in crypto, different crypto terminologies to know, how to make passive income with crypto, etc.
Example articles you can write include, “What is the difference between a token and coin in cryptocurrency?”, “10 People who got rich with cryptocurrency”, “What is the next Ethereum?”, etc.
11. Stock investment
This is a more specific branch under the investment category. Plenty of people wants to learn how to invest in stocks. There are plenty of things to cover in this category.
There are a lot of good affiliate programs you can work with with a stock investment personal finance blog. An example would be Questrade.
Example articles you can write include, “What is the index fund, should you invest in an index fund?”, “What is a mutual fund, should you invest in a mutual fund?”, “How to retire with stocks”, etc.
12. Starting a business
It’s many people’s dream to start their own business so there’s a market in teaching people how to start a business. You’ll blog about the legal aspect of starting a business and the inspirational aspect of starting a business.
Some articles you can write include, “10 Things you must consider before starting a business”, “10 Successful business owners and their advice to newbies”, “How to start an online dropshipping business in 2023”.
13. Retirement in a country with a less expensive cost of living
This is something more and more people are interested in as inflation means many people can’t afford to retire in their own country.
You can make a blog that teaches people how to make money on the internet and which country to move to start their new life. You’ll have to cover the legal process of immigration as well.
Example articles you can write include, “10 Best Countries in Europe for Americans to move to at retirement”, “Retirement in Serbia: what you need to know”, “Can you access your 401k after you move to another country?”, etc.
14. Personal finance for children and teens
Children and teens aren’t taught personal finance at school. You can start a blog that targets children and teens, teach them money before they enter the real world. You will have to convince their parents to bring their children to the site as they are the ones with the money.
The good thing about this kind of blog is that you can pitch to teachers who can help market the brand for you. If you got a few teacher friends or if you yourself are a teacher, this would be a smart idea.
You can sell teaching materials to other teachers as well who are interested in teaching their students personal finance.
Example articles you can write include, “Is it really worth it to pursue a secondary education?”, “What you need to know about taxes”, “What is the difference between credit card and debit card?”, etc.
15. Dealing with foreclosure
There will be more people faced with the possible foreclosure of their homes when the interest rate inevitably rises.
During the pandemic, the economy slows down as most businesses are closed. To keep the economy going, many countries’ governments print out money to give out to their citizens and reduce the interest rates to encourage spending. The interest rate won’t stay down forever, it’ll rise again. This means that many people won’t be able to afford their mortgage and will have to foreclose their homes.
You can start a blog to help people deal with the legal and financial aspects of this foreclosure process.
Example articles you can write include, “What to expect with an upcoming foreclosure”, “What not to do when you’re facing a foreclosure”, “How to prevent a foreclosure of your home”, etc.
16. House buying
Many people are interested in buying a home. However, it is becoming more and more unattainable for people to purchase a home especially if they are single, young, and living in the city.
You can start a blog to help people become homeowners. You’ll teach them how to save money, where to keep their money so it grows more money before they use the money for a downpayment in their home, what is the legal and closing process like for purchasing a home, etc.
Example articles you can write include, “How much money do you need to save to buy a home”, “Should you buy a fixer-upper to save money?”, “How much is the closing cost for buying a home?”, “Is it more expensive to buy your first home?”, “Should you buy a condo or a detached house?”, etc.
17. Inspirational stories of people becoming rich
A lot of people want to be rich and I’m sure you are one of them (unless you’re already rich). Why not start a blog to inspire other people on their financial journey to becoming rich?
You’ll talk about what people did to make it happen, what kind of business they started, what kind of obstacles they encountered, and what they have to say now that they are rich.
Example articles you can write include, “Best money lessons from Warren Buffet”, “10 Rags to riches stories to inspire future millionaires”, and “What money mistake you need to avoid in your 20s”.
18. Early retirement
This is kind of a branch under retirement but you can make a whole blog on it. There is a whole community of people looking to retire early through different ways such as by investing their money into an index fund or stocks that pay them dividends.
You can make a blog that covers topics in early retirement such as investment, dividend payment, extra sources of income, etc.
Example articles you can write include, “How to calculate when you can retire”, “How much money do you need to invest in an index fund to retire”, “How to retire in your 30s with stocks”, “Is it possible to retire with NFTs”, etc.
How to get started
The next step is to pick a hosting provider. I recommend BlueHost. They have excellent customer service, live chat service available to help you 24/7, and they are the industry expert, the best hosting provider out there. Use my link for a discount by clicking here.
Final thought
Personal finance is a competitive niche but you can carve a nice chunk of the pie for yourself by building authority in a sub-niche.
Once you have dominated your sub-niche, you can expand your blog to cover other sub-niches or start another blog to focus on another sub-niche.
There are a lot of things to know in today’s personal finance world. No one blog will be able to cover it all. There will be pieces of pie that no one has yet touched. Go find your piece of the pie.
The important thing to note is that you must give it time. There is no overnight success in blogging. Most people give up too easily and too soon. How much time are we talking about? Think at least two years. If you can publish regularly and give it at least 2 years you may be able to blog for a living and quit your job, escape the rat race.
You never know if something is going to work unless you try. Don’t just think about starting a personal finance blog, do it.
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This post is so rich and it has helped us in starting our blog on a profitable personal finance sub niche. Thanks for sharing.